0LEC105F-Business Management

Answer TWO of the following questions

1. Using Porter’s Five Forces model, compare the attractiveness of two industries and say which you would prefer to enter.

2. For a product or service of your choice, describe its marketing mix and say why you think it is or was successful.

3. Outline a Corporate Social Responsibility initiative of your choice, and say why you think it is successful.

4. For a business of your choice, discuss the idea that government is responsible for its success.

5. Globalisation will inevitably continue and accelerate. Discuss.

6. For an organisation of your choice, say which stakeholder group is the most important, and why.

7. There is no such thing as an ethical business. Discuss.

8. Using examples, explain how business to business and business to consumer campaigns may use different marketing communications tools.

9. Using material and concepts not included in your other essay answer, analyse and evaluate a business case study of your choice.